Breath of Fresh Air
Finally our figures are ready! On the creative end, we are constantly thinking about different ideas and concepts that we can try out on SLOO. You can check out the short video on the home page to get a glimpse of how we envisioned SLOO from the beginning.
My love for figures, to find a space where we can express what we want to say or how we feel, doing something different and not following trends, all of the above combined with a great amount of courage pushed us forward on this venture.
My partners and I have longed to create something that we can call our own. Having the freedom to paint and mold everything that is to our taste and liking, this is something which we have much passion about. Along the path should we be fortunate and blessed to have an audience, would be the cherry on top of the sundae.
There are many conditions in the world, in our society, and in our networks which impede us to speak our minds, voice our beliefs and frankly, be ourselves. Through social media, we use SLOO as our medium to express what we wish to tell.
Chalk was the first concept which ignited us to kick start the whole brand project. The universe of SLOO in our minds will consist of it presenting itself in different design and colors, each with a story or a message to share from life experiences. Kind of like us, all flesh and bones with 2 arms, 2 legs, torso and a head, but what we encounter and experience over time colors us into different versions of us. Chalk is actually SLOO as a chalkboard, the most versatile SLOO in this universe and the first of its kind, we can draw what we want at that moment, when moods and thoughts change, erase it and draw something again, the process is infinite.
We hope our little idea will allow for a breath of fresh air in midst of all the chasings and followings that’s around us.