Breath of Fresh Air

Finally our figures are ready!  On the creative end, we are constantly thinking about different ideas and concepts that we can try out on SLOO.   You can check out the short video on the home page to get a glimpse of how we envisioned SLOO from the beginning. 

My love for figures, to find a space where we can express what we want to say or how we feel, doing something different and not following trends, all of the above combined with a great amount of courage pushed us forward on this venture. 

My partners and I have longed to create something that we can call our own.  Having the freedom to paint and mold everything that is to our taste and liking, this is something which we have much passion about.  Along the path should we be fortunate and blessed to have an audience, would be the cherry on top of the sundae.

There are many conditions in the world, in our society, and in our networks which impede us to speak our minds, voice our beliefs and frankly, be ourselves.  Through social media, we use SLOO as our medium to express what we wish to tell.

Chalk was the first concept which ignited us to kick start the whole brand project.   The universe of SLOO in our minds will consist of it presenting itself in different design and colors, each with a story or a message to share from life experiences.  Kind of like us, all flesh and bones with 2 arms, 2 legs, torso and a head, but what we encounter and experience over time colors us into different versions of us.  Chalk is actually SLOO as a chalkboard, the most versatile SLOO in this universe and the first of its kind, we can draw what we want at that moment, when moods and thoughts change, erase it and draw something again, the process is infinite.

We hope our little idea will allow for a breath of fresh air in midst of all the chasings and followings that’s around us.

If you have already seen or got the SLOO figure (the large one).   You will  discover there is a bonus in the box.

Yes we have included an extra fist,  a fist with the middle finger and only 1 finger actually, that can be rotated, removable and can be interchanged with the “normal” right fist.

Why you ask?   We are not trying to offend anyone but just thought that every once in a while, someone out there would like to vent out about something or just simply give a finger when needed.  Not a fashion gesture for us but you could make your statement.

SLOO is compassionate in its character but not a pushover, if something needs to be addressed due to fairness or right of judgement. Go ahead.

 ** PS. If you don’t like the finger or do not feel the need for it, just leave it alone. If you like it, take a picture in your own style and hashtag  #sloofinger on Instagram to share with us.